Social Media Marketing: The Ultimate 2020 Guide for Ambitious Digital Marketers

What is Social Media Marketing?

Social media marketing isn’t just a tool – it’s essential in 2020. Here’s the ultimate 5-step guide to building your digital brand successfully.

Building a brand isn’t easy, but with social media, when it’s done right, you can significantly increase your brand awareness, grow your revenue, and create a substantial audience full of potential customers.

To put it simply, social media is one of the core elements in every marketing plan – and for a good reason. More and more marketers focus on social media platforms to entertain, inform, and guide their audience. They seek Facebook and Instagram growth to build an engaged audience. But you may ask, what are the benefits of social media in 2020, and why are they so important? Let’s find out together…

Why Social Media Marketing Is Important for Business Marketing?

Social media marketing has become the most influential and important virtual space where the platform is not only used for social networking but is also a great way of digitally advertising your brand products.

Social media's power is commendable as you get to reach a large number of people within seconds of posting an ad, helping you reduce your costs, and making your ads reach out to your potential audience through these social media advertisements.

With the huge number of online users, which is almost 59% of the world’s population, marketers must not miss out on their chance of marketing on these digital forums where they can reach all the maximum number of potential buyers compared with print or television media marketing.

SEO Guide 2021

 

What is SEO?

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

What goes into SEO?

To understand the true meaning of SEO, let's break that definition down and look at the parts:

• Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when you're a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.
• Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
• Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.

The Basics of Search Engine Optimization

Ever heard of Maslow's hierarchy of needs? It's a theory of psychology that prioritizes the most fundamental human needs (like air, water, and physical safety) over more advanced needs (like esteem and social belonging). The theory is that you can't achieve the needs at the top without ensuring the more fundamental needs are met first. Love doesn't matter if you don't have food.

Our founder, Rand Fishkin, made a similar pyramid to explain the way folks should go about SEO, and we've affectionately dubbed it "Mozlow's hierarchy of SEO needs."